An extension to the original 2010 contract Lin signed after graduating from Harvard and before his rookie season at Golden State Warriors, the purported deal also offers Lin with his own signature footwear, rumored as the Nike Hyperfuse 2011 “Linsanity” P.E. in Knicks’ coloways of orange, blue, and white. While no details are available at this time. Nike will most likely coincide Lin’s recent fame, both here but especially abroad in China, with a new marketing campaign. The news, first reported by Beijing Business Today and ESPN Radio, is seen by some as a preemptive move by Nike before its Chinese competitors, such as Li Ning and Peak Sports, make their offers to Lin. More information to come as all sides pan out all the details. In the meantime, Nike Basketball just updated its site with a post titled “When Your Number Is Called, Be Ready.”
© 2012, Brandon Wyche. All rights reserved.